lookbook


BEAUTIFUL STRUGGLES 1st drop draws its main inspiration from Danny Williams idols. Williams most influential figures adorn t-shirts as they represent particular moments and memories from his life.

While his father played records from Prince throughout his childhood, Williams always looked up to Lenny Kravitz and Allen Iverson. For Williams, all of them bring music, culture, design, diversity and adversities together - everything he is interested in and stands for. The first pieces represents Williams heritage and influences. Vintage washed t-shirts with bold and loud graphics are created to pay homage and make noise.